TV Moms from the 1950s promoted the standard for housewives across America. June Cleaver of Leave It to Beaver and Lucille Ball of I Love Lucy where two who went about their daily routines wearing the classic ensemble: stylish high heels, dresses tight at the waist, and pearls. As characters, June portrayed a woman steeped in common sense well Lucy suffered constantly from her tendencies towards mischief. For both, things went better when they left their husbands do the big thinking.
The retro housewife experience a change in routine once the loved radio show Guiding Light was moved to television in 1952. The show had been aired since 1937. (It remains today is the longest running drama in broadcasting history.)
In 1950, the median age for first marriage was 20.3 for women and 22.8 for men. By 1998, the median age for first marriage was 25 + for both sexes.
Tillotson, Kristin. “An Attentive Wife” Retro Housewife: A Salute to the Suburban Superwoman. Portland: Collectors, 2004. 1. Print.