Women in the 1950s were often not allowed to serve on juries, make contracts (including mortgages), or established credit in their own names.
Only 21.6% of married women work outside the home in 1950.
Adelle Davis wrote “Let’s Eat Right to Keep Fit” in 1953 and sparked interest in nutrition, health food, and healthy eating. As grocery shoppers and cooks, women or especially intrigued by her findings.
Tillotson, Kristin. “An Attentive Wife” Retro Housewife: A Salute to the Suburban Superwoman. Portland: Collectors, 2004. 1. Print.