Retro Housewife: A Salute to the Suburban Superhero

Retro Housewife: An Attentive Wife – Day 7

Over the course of a decade, the cost of the average family home more than doubled. In 1950, homes sold for $14,500 (compared to $30,000 in 1959). And some households, a man’s wife was the original television remote control. The first electronic version came out in 1950 and was called “Lazy Bones”. Zenith Electronics Corporation… Continue reading Retro Housewife: An Attentive Wife – Day 7

Retro Housewife: A Salute to the Suburban Superhero

Retro Housewife: An Attentive Wife – Day 6

In 1945, how to win and hold a husband by Kiowa Costonie advised: “remember that the average man will go as far as you let him go. A man is only as bad as the woman he is with.” The attendant housewife is careful where her family’s dollars are spent. That is why she chose… Continue reading Retro Housewife: An Attentive Wife – Day 6

Retro Housewife: A Salute to the Suburban Superhero

Retro Housewife: An Attentive Wife – Day 5

The tenant wife could remind her handsome both of their wedding vows by keeping a wedding ring ashtray handy. This unique gift was a replica of the solid gold ashtray given to Queen Elizabeth and Prince Philip in honor of their 1953 wedding. The ashtray sold in the mid-1950s, had 24 karat gold plating, and… Continue reading Retro Housewife: An Attentive Wife – Day 5

Retro Housewife: A Salute to the Suburban Superhero

Retro Housewife – An Attentive Wife Day 4

Part time, home-based businesses gave housewives a chance to earn their own and comes. When Avon launched at Avon calling campaign in 1954, more than two-thirds of Avon employees were women. The company carried more than 500 products and exceeded $55 million in sales annually. A 1951 Hotpoint automatic dishwasher advertisement directed husbands to “join… Continue reading Retro Housewife – An Attentive Wife Day 4

Retro Housewife: A Salute to the Suburban Superhero

Retro Housewife – An Attentive Wife Day 3

Women in the 1950s were often not allowed to serve on juries, make contracts (including mortgages), or established credit in their own names. Only 21.6% of married women work outside the home in 1950. Adelle Davis wrote “Let’s Eat Right to Keep Fit” in 1953 and sparked interest in nutrition, health food, and healthy eating.… Continue reading Retro Housewife – An Attentive Wife Day 3

Retro Housewife: A Salute to the Suburban Superhero

Retro Housewife – An Attentive Wife Day 2

TV Moms from the 1950s promoted the standard for housewives across America. June Cleaver of Leave It to Beaver and Lucille Ball of I Love Lucy where two who went about their daily routines wearing the classic ensemble: stylish high heels, dresses tight at the waist, and pearls. As characters, June portrayed a woman steeped… Continue reading Retro Housewife – An Attentive Wife Day 2

Retro Housewife: A Salute to the Suburban Superhero

Retro Housewife: An Attentive Wife – Day 1

Unmarried men in the 1950’s were often paid less than their married coworkers and had a hard time getting promotions. Employers asserted that equal pay made little sense because the single man’s need wear less than that of a family man. There were 1,667,231 marriages in 1950 and 385,144 divorces. Though divorce was rarely considered… Continue reading Retro Housewife: An Attentive Wife – Day 1